How Cadient Went From Zero US Presence to a Fortune 500 Deal in 90 Days

When Bill Mastin, CEO & Co-Founder of Cadient, first explored revenue expansion, the company had a proven AI-powered hiring platform and strong traction in their home market. What they didn't have was a single first paying customer, a single US relationship, or any understanding of how Fortune 500 procurement actually works.

"We knew our product was competitive, even superior, to US alternatives," Bill recalls. "But we quickly realized that product quality alone doesn't open doors in the US market. You need someone who knows the landscape, who can make introductions, and who understands the buying process from the inside."

The Challenge: The Cold-Start Problem, Cadient faced the classic international founder dilemma. In their home market, they had years of relationships and referrals. In the US, they were starting from absolute zero. Their initial attempts, hiring a global sales rep, attending conferences, running LinkedIn campaigns, generated activity but no pipeline.

The Approach: Embedded Growth Partnership, Rather than continuing to remote-control their revenue acceleration, Cadient partnered with RevEngineer as their dedicated AI growth arm. The team embedded alongside Cadient's leadership, conducting deep buyer research, mapping the Fortune 500 hiring technology landscape, and identifying the exact decision-makers who were experiencing the pain Cadient's platform solved.

The Result: 40+ Qualified Meetings, Fortune 500 Close, Within the first month, the combined team had booked 40+ qualified meetings with enterprise HR and talent acquisition leaders. By day 90, Cadient had closed their first Fortune 500 deal, a milestone that would have taken 12-18 months through traditional channels.

"RevEngineer became our AI growth arm from day one," says Bill. "They didn't hand us a playbook, they embedded with our team, built our pipeline infrastructure, and opened doors we couldn't have accessed alone. 60% of our revenue now comes from the US."